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WHY DENIM
01. The culture of golf is shifting and incorporating denim into our designs reflects this growth.
02. The exclusion of denim on the course has long been rooted in its association with workwear and perceived informality. If you can wear a neon polo with bananas printed on it to the club, you should be able to wear a denim chore coat. Time to revisit the rules…
03. It gets better with age and is a timeless material. It tells a story.
For these reasons and many more, our first product was a denim hat in 2022.
