Good Lion Golf | GOOD

GOOD > SAFE

Shop Good Lion

After losing my ball in the clouds, I asked if the shot was safe.

“Oh no. It isn’t safe. But it is good.”

Read the Story Meet the Team

PSA Hat

$45.00

2 colors available

A woman stands outdoors against a light brick wall wearing a white graphic T-shirt with red and black text reading 'GOLF. TO KEEP KIDS OFF DRUGS.

PSA Tee

$45.00

2 colors available

Man wearing a cap with text on a white background

PAR SAVE Hat

$48.00

A man wearing a black pullover hoodie with the text 'PAR WON'T SAVE YOU' printed in a light gray gothic font on the left chest, set against a plain beige background.

PAR SAVE Hoodie

$125.00

1 color available

Person wearing a white t-shirt with text on a plain background

DRESS CODE

$58.00

2 colors available

Person wearing a black hoodie with a gold lion design on a plain background

CLUBHOUSE Hoodie

$148.00

2 colors available

Shop Best Sellers

Better with age. Bigger than golf.

From the fabric to the finishing touches, we make pieces that become everyday favorites.

We pair materials that wear in, not out, with details worth noticing and a message worth carrying wherever you go.

Designed in Madison WI / Free shipping over $99 / Easy returns

New Releases

Man wearing a sweatshirt with 'GOOD > SAFE' text on a plain background

Good Lion was born from feeling out of place in a game I love.

GOOD > SAFE is our mantra and reminder to pursue what’s good, even in the face of uncertainty.
It’s courage to think independently, remain vulnerable and keep moving forward.

Our apparel and objects carry this hope into everyday life.
Whether you’ve played golf for years or never picked up a club, we’re glad you’re here.

Peace
Jonny

JOURNAL

View all

Better with age. Bigger than golf.

Good Lion was born from feeling out of place in a game I love.

JOURNAL

Speed Golf Madison

The Standard Cap

UW x GLG

WHY DENIM

TAKE OFF THE FOO FOO