GOOD > SAFE

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Good Lion was born from feeling out of place in a game I love. 
Our name and conviction come from a line in Narnia: “‘Course he isn’t safe. But he’s good.”

GOOD > SAFE reminds us to pursue what’s good through uncertainty, drawing courage from something beyond ourselves. Courage to hold onto hope, think independently, remain vulnerable, forgive and keep moving forward.

Our apparel and objects carry that belief into everyday life. Whether you’ve played golf for years or never picked up a club, we’re glad you’re here.

Forever forward. Forever GOOD > SAFE

Peace
Jonny

Best Sellers

 

PSA Hat

$45.00

2 colors available

 
A woman stands outdoors against a light brick wall wearing a white graphic T-shirt with red and black text reading 'GOLF. TO KEEP KIDS OFF DRUGS.

PSA Tee

$45.00

2 colors available

 
Man wearing a cap with text on a white background

PAR SAVE Hat

$48.00
 
A man wearing a black pullover hoodie with the text 'PAR WON'T SAVE YOU' printed in a light gray gothic font on the left chest, set against a plain beige background.

PAR SAVE Hoodie

$125.00

1 color available

 
Person wearing a white t-shirt with text on a plain background

DRESS CODE

$58.00

2 colors available

 
Person wearing a black hoodie with a gold lion design on a plain background

CLUBHOUSE Hoodie

$148.00

2 colors available

Shop Best Sellers

Better with age. Bigger than golf.

From the fabric to the finishing touches, we make pieces that become everyday favorites.

We pair materials that wear in, not out, with details worth noticing and a message worth carrying wherever you go.

Designed in Madison WI / Free shipping over $99 / Easy returns

After losing my ball in the clouds, I asked if the shot was safe.

“Oh no. It isn’t safe. But it is good.”

The line came from Narnia. 
It became the beginning of Good Lion.


Read the Story Meet the Team
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GOOD > SAFE explained

Good > Safe is:
Resisting conformity. 
Pursuing what’s good in the face of uncertainty. 
Not letting fear have the final word.


New Releases
Man wearing a sweatshirt with 'GOOD > SAFE' text on a plain background

JOURNAL

Speed Golf Madison

Speed Golf Madison

Madison’s first-ever Speed Golf event is in the books. To everyone who teed up, kept score or came out to cheer in the rain, thank...

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The Standard Cap

The Standard Cap

Made for sun, sweat, wind, water, bad lies, good walks and the moments you did not plan for, the Standard Cap is everyday wear with...

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UW x GLG

UW x GLG

As a Madison kid, enthusiast and resident, this is a surreal sight.  Earlier this week, Izzi handed out custom UW x Good Lion red denim...

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WHY DENIM

WHY DENIM

01. The culture of golf is shifting and incorporating denim into our designs reflects this growth.02. The exclusion of denim on the course has long...

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TAKE OFF THE FOO FOO

TAKE OFF THE FOO FOO

Tired of:The frat partyThe uniformThe too coolVibesFollowing the flockBlending inPlaying it safe?Same.GOOD > SAFE

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