Wisconsin Golf

Pairs well with a Spotted Cow and 18 at Mammoth Dunes.
Slideshow Image 1

Khaki. Black. Not Safe.

A golf cap with enough restraint to wear anywhere.
Slideshow Image 2

Take Off the Foo Foo

Tired of the uniform, the too cool and following the flock? Same.
Slideshow Image 3

Dress Code Camo Cap

Finally a GOLF HAT that doesn't blend in with the crowd.
Slideshow Image 4

Safety was never the goal

GOOD > SAFE

Good Lion makes apparel and artifacts as a reminder that the good things in life are rarely safe. It's bigger than golf.
Banner Image


Upon contact, I lost the ball in dense clouds.
I turned around and asked, "Is it safe?"
to which our co-founder promptly replied: "It isn't safe. But it is good."

From that day forward, GOOD > SAFE has been the guiding principle for every piece we create, how we operate Good Lion and how we face challenges of everyday life.

This isn't just a golf brand.
It’s
bigger than golf.

Banner Image

GOOD > SAFE

“Is he safe? I shall feel rather nervous about meeting a lion."


"Who said anything about safe?
'Course he isn't safe. But he's good."
Lewis

Good Lion is for the bold.
For those who refuse to conform or let fear have the final word.
In a world of sheep, we are Good Lion.

Banner Image