GOOD > SAFE
“Is he safe? I shall feel rather nervous about meeting a lion."
"Who said anything about safe? 'Course he isn't safe. But he's good." - C.S. Lewis
Good lion is built on the mantra GOOD > SAFE.
A nod to Narnia, where lions aren’t tame and good is never safe.
We are a community of the bold and courageous, who refuse to blend in and follow the flock.
We make apparel that challenges boundaries and embodies truths eternal.
If you've ever felt misunderstood, boxed-in or shut out, you're in good company.
It's bigger than golf.