Standing on the 16th tee box on a rather punishing March day outside of Chicago, I decided to take out my driver on a short par-4 requiring a precarious carry. 

Upon contact, I knew it had been struck well, but I lost the ball in low-hanging, dense clouds. I glanced over at Taylor and looked for reassurance asking:

“Is it safe?” to which he promptly replied:
“Oh no Jonny. It isn’t safe. But it is good.”

From that day in March 2021, “GOOD > SAFE” became the foundation of Good Lion. It’s shaped how we approach every piece we create, how we run our business and how we face the challenges of everyday life. It’s a reminder that life’s most meaningful moments don’t come from staying in your comfort zone—they come from stepping out of it, even when it’s uncertain.

Good Lion was born from a passion for the game of golf and a desire to rethink the way we experience it. We’re bringing something fresh to a sport that’s been around for centuries, yet is only now beginning to open up to new ideas and greater inclusivity.

Good Lion is bigger than golf.